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Ageless Beauty Awards: Winners Seen on TODAY, From $5
These skin care, hair and makeup winners are our best beauty bets for all ages.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Shop TODAY Ageless Beauty Awards
Our team tested and reviewed hundreds of products and narrowed them down to 63 winners.
TODAY earns a commission on purchases through these links.
It Cosmetics Tightline 3-in-1 Mascara Eyeliner
Winner: Best mascara for short lashes
$21.60
$27.00
Amazon
$27.00
Ulta
$27.00
Nordstrom
Revision Skincare YouthFull Lip Replenisher
Winner: Best lip treatment
$35.60
$44.50
Revision Skincare
$44.50
Amazon
$44.50
Dermstore
Havyn Comforting Collagen Hand Cream
Winner: Best restorative hand cream
$24.00
Nordstrom
$24.00
Anthropologie
$24.00
Havyn
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Frownies Forehead & Between Eyes Wrinkle Patches
Winner: Best wrinkle patches
$25.95
Amazon
$25.95
Frownies
Dr. Scholl's Dry, Cracked Skin Ultra-Hydrating Foot Mask
Winner: Best foot mask
$9.50
Amazon
$4.19
Target
Grace & Stella Under Eye Serum Roller
Winner: Best under-eye brightener
$9.95
$12.95
Amazon
$9.95
$11.95
Walmart
$9.99
Target
Weleda Skin Food Original Ultra-Rich Body Cream
Winner: Best budget body cream
$13.95
$22.99
Amazon
$13.95
$18.50
Walmart
$25.99
Target
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Sam's Club Membership (1 Year)
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$60.00
Sam's Club
Brooks Glycerin Flex
These sneakers are a great, responsive option for runners.
$129.95
$170.00
Brooks Running
$129.95
$169.95
Zappos
$129.95
$169.95
Amazon
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