On the show
Shop TODAY Sunscreen Awards: 20 Editor-Tested SPFs From Supergoop, Medicube, More
We applied (and reapplied) 60 sunscreens to narrow down the best formulas for all skin types and tones.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Sunscreen Awards
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Banana Boat Sheer Sensitive Sunscreen Spray SPF 50
Winner: Best body sunscreen
$9.99
Target
$11.99
Walgreens
$12.49
CVS Photo
Tatcha The Milky Sunscreen SPF 50
Winner: Best lightweight sunscreen
$50.00
Amazon
$50.00
Tatcha
$50.00
Sephora
SkinCeuticals Future Mineral UV Defense Sunscreen SPF 50
Winner: Best mineral sunscreen
$60.00
Dermstore
$60.00
Skinceuticals
Oars + Alps Face & Scalp Sunscreen Spray Mist
Winner: Best SPF for scalp
$15.99
Amazon
$16.00
Ulta
$16.00
Oars + Alps
bareMinerals Original Talc-Free Pressed Powder Foundation Mineral SPF 15
Winner: Best SPF powder foundation
$39.50
Amazon
$39.50
Ulta
$39.50
bareMinerals
Blue Lizard After Sun Soothing Lotion
Winner: Best post-sun care
$12.94
Amazon
$12.94
Walmart
$12.99
Target
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Kiss New York Hydrating Tinted Moisturizer SPF 32
Winner: Best tinted SPF for dark skin
$11.99
Amazon
$11.99
Ivy Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Winner: Best full-complexion SPF foundation
$60.00
Amazon
$60.00
Hourglass
$60.00
Sephora
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Isdin Fusion Water Magic SPF 40 Sunscreen
Winner: Best under-makeup SPF
$38.00
Amazon
$38.00
Sephora
$28.50
$38.00
ISDIN
EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50
Winner: Best sunscreen for acne-prone skin
$49.00
EltaMD
$49.00
Amazon
$49.00
Dermstore
Abib Airy Sunstick Protection Bar SPF 50+ Broad Spectrum
Winner: Best matte SPF stick
$14.00
$16.82
Amazon
$21.00
$28.00
Abib
Naturium Phyto-Glow Lip Balm SPF 45 Clear
Winner: Best SPF lip product
$9.99
$12.50
Amazon
$12.50
Naturium
Round Lab Birch Moisturizing Sun Stick SPF 50+
Winner: Best hydrating SPF stick
$17.60
$25.00
Amazon
$21.99
Target
$24.99
Ulta
No7 Future Renew Damage Protection Defense Shield Moisturizer SPF50
Winner: Best treatment-forward SPF moisturizer
$23.99
$29.99
Target
$34.99
Ulta
Laneige Hydro UV Defense Sunscreen Broad Spectrum SPF 50+
Winner: Best hydrating SPF moisturizer
$24.00
$30.00
Amazon
$30.00
Sephora
$30.00
Laneige
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
Winner: Best high-performance tinted SPF
$58.00
Amazon
$58.00
Colorescience
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$20.87
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.98
$11.99
Amazon
$8.99
Target
$11.99
Ulta
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Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$9.39
Amazon
$14.99
Ulta
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
TODAY earns a commission on purchases through these links.
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.00
Sephora
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.50
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Sephora
$28.00
Amazon
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$12.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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Shop TODAY Savings
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Universal Thread Oversized Slouchy Shoulder Bag
This chic bag looks more expensive than it actually is.
$35.00
Target
Banana Boat Sheer Sunscreen Spray SPF 50
This pick won Best body sunscreen in our Sunscreen Awards.
$11.79
Target
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$15.00
$50.00
Sam's Club
Miss Mouth's Messy Eater Stain Treater Pen (2 Pack)
Our editors love this stain stopper for on-the-go treatments.
$13.99
Amazon
Madison Reed The Gray Escape Hair & Brow Mascara
This 2-in-1 hair and brow mascara instantly covers gray hair and root regrowth.
$19.50
Amazon
Jisulife Handheld Mini Fan
This fan won Best cooling travel gadget in our Travel Awards.
$14.52
$15.29
Amazon
Nippies Nipple Covers for Women with Lift
These reusable petals are available in multiple shades and two sizes.
$33.00
Amazon
E.l.f. Glow Reviver Slipstick
This tinted lip oil stick adds hydration and color for a non-sticky, soft shine finish.
$10.00
Amazon
Oars + Alps Face & Scalp Sunscreen Spray Mist
This mist won Best SPF for scalp in our Sunscreen Awards.
$15.99
Amazon
Laneige Neo Blurring Powder
A face powder formulated to blur pores, absorb oil and offer skin a smooth finish.
$25.00
Amazon
Teleties Small Flat Round Clip
Perfect for updos, this hair clip lays comfortably flat against your head.
$10.99
Amazon
"Caller Unknown" by Gillian McAllister
This thriller is the May 2026 Read with Jenna pick.
$24.00
$30.00
Amazon
Old Navy Flip-Flop Sandals
These comfortable flip flops feature a firm footbed and fit true to size.
$2.49
$4.99
Old Navy
Tatcha The Milky Sunscreen SPF 50
This pick won Best lightweight sunscreen in our Sunscreen Awards.
$50.00
Amazon
Drybar The Double Shot Blow-Dryer Brush
Our editor ranked this as the best dry brush for strong hair tension.
$155.00
Amazon
PrettyGarden Belted Jumpsuit
This versatile jumpsuit features a belted tie-waist, which can be dressed up or down.
$49.99
Amazon
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