On the show
Bobbie's Bests: Shop Trends From Lip Oils to 'Hair Milks'
Would you try the "glass skin sandwich" Thomas swears by?
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
TODAY earns a commission on purchases through these links.
Medicube Salmon PDRN Pink Collagen Jelly Gel Mask (Pack of 4)
Winner: Most viral sheet face mask
$5.99
$6.99
Medicube
$15.20
$20.90
Amazon
Chelsea Charles Count Me Silver Bracelet
Get 50% off with code TODAY through 1/30.
$34.00
$68.00
Chelsea Charles Jewelry
Chelsea Charles Count Me Silver Tricolor Journal Bracelet
Get 50% off with code TODAY through 1/30.
$37.00
$74.00
Chelsea Charles Jewelry
Chelsea Charles Count Me Gold Journal Bracelet
Get 50% off with code TODAY through 1/30.
$44.50
$89.00
Chelsea Charles Jewelry
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$38.00
Amazon
$38.00
Sephora
$38.00
Nécessaire
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
TODAY earns a commission on purchases through these links.
Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$28.50
$38.00
Ulta
$38.00
Sephora
$38.00
Peter Thomas Roth
Truskin Vitamin C Facial Serum
Winner: Best vitamin C serum
$16.49
$21.99
Target
$21.41
$48.99
Amazon
$26.49
CVS
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Luseta Rice Water Shampoo and Conditioner Set
Best Strengthening Set
$36.00
Luseta Beauty
$28.04
$38.00
Amazon
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
dpHUE Color Dream Demi-Permanent Kit
Best Long-Lasting Semi-Permanent Hair Dye
$33.00
Amazon
$16.50
$33.00
Ulta
TODAY earns a commission on purchases through these links.
Revlon One-Step Root Booster Round Brush Dryer and Styler
Best value Multistyler
$21.85
$44.99
Amazon
$54.99
Ulta
Not Your Mother's Clean Freak 3-in-1 Dry Shampoo
Best 3-in-1 Dry Shampoo
$11.99
Ulta
$11.99
Not Your Mother's
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.97
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Amazon
$28.00
Sephora
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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Nail-Aid Keratin 3-Day Growth Nail Treatment
This treatment promises to prevent nails from peeling or chipping.
$4.48
$6.00
Amazon
SickScience PowerCycle Exosome Hair Growth Serum
This serum promises to visibly tighten the jaw and neck.
$58.00
Amazon
$64.00
SickScience
Thrive Infinity Waterproof Eyeshadow Stick
This eyeshadow stick is a quick and easy way to add shimmer onto eyelids that is long-lasting and low effort.
$15.00
$30.00
Thrive Causemetics
Koopala Wall Sconces
Install these rechargeable LED lights to boost visibility wherever you need it.
$19.99
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
Good Molecules Yerba Mate Wake Up Eye Gel
This $6 formula is the No. 1 bestselling eye gel on Amazon.
$6.99
Target
$6.00
Ulta
$5.97
Amazon
Urban Accents Movie Night Popcorn Gift Set
Make their next movie night more flavorful with this set.
$21.95
Amazon
Essence Lash Princess Mascara
Lengthen your lashes with this volumizing mascara.
$4.99
Amazon
$4.99
Ulta
$4.99
Target
Clinique Dramatically Different Moisturizing Lotion+
This lightweight moisturizer offers long-lasting hydration.
$34.00
Amazon
L'Original Leggings
These leggings are designed to sculpt and smooth, per the brand.
$235.00
Elastique Athletics
Maree Neck Cream with Face Roller
This cream features a roller applicator designed specifically for the neck.
$19.95
$30.70
Amazon
Body Restore Heated Eye Mask (5 Pack)
Relax tired eyes with this self-care-supporting gift set.
$13.99
Amazon
Dokotoo Women's Oversized Sweatshirt
This comfortable pullover can go from the gym and errands to the couch and beyond.
$35.88
$39.99
Amazon
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