On the show
Shop TODAY Sunscreen Awards: 20 Editor-Tested SPFs From Supergoop, Medicube, More
We applied (and reapplied) 60 sunscreens to narrow down the best formulas for all skin types and tones.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Sunscreen Awards
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Banana Boat Sheer Sensitive Sunscreen Spray SPF 50
Winner: Best body sunscreen
$9.99
Target
$11.99
Walgreens
$12.49
CVS Photo
Tatcha The Milky Sunscreen SPF 50
Winner: Best lightweight sunscreen
$50.00
Amazon
$50.00
Tatcha
$50.00
Sephora
SkinCeuticals Future Mineral UV Defense Sunscreen SPF 50
Winner: Best mineral sunscreen
$60.00
Dermstore
$60.00
Skinceuticals
Oars + Alps Face & Scalp Sunscreen Spray Mist
Winner: Best SPF for scalp
$15.99
Amazon
$16.00
Ulta
$16.00
Oars + Alps
bareMinerals Original Talc-Free Pressed Powder Foundation Mineral SPF 15
Winner: Best SPF powder foundation
$39.50
Amazon
$39.50
Ulta
$39.50
bareMinerals
Blue Lizard After Sun Soothing Lotion
Winner: Best post-sun care
$12.94
Amazon
$12.94
Walmart
$12.99
Target
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Kiss New York Hydrating Tinted Moisturizer SPF 32
Winner: Best tinted SPF for dark skin
$11.99
Amazon
$11.99
Ivy Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Winner: Best full-complexion SPF foundation
$60.00
Amazon
$60.00
Hourglass
$60.00
Sephora
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Isdin Fusion Water Magic SPF 40 Sunscreen
Winner: Best under-makeup SPF
$28.50
$38.00
Amazon
$38.00
Sephora
$38.00
ISDIN
EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50
Winner: Best sunscreen for acne-prone skin
$49.00
EltaMD
$49.00
Amazon
$49.00
Dermstore
Abib Airy Sunstick Protection Bar SPF 50+ Broad Spectrum
Winner: Best matte SPF stick
$14.00
$16.82
Amazon
$21.00
$28.00
Abib
Naturium Phyto-Glow Lip Balm SPF 45 Clear
Winner: Best SPF lip product
$9.99
$12.50
Amazon
$12.50
Naturium
Round Lab Birch Moisturizing Sun Stick SPF 50+
Winner: Best hydrating SPF stick
$17.60
$25.00
Amazon
$21.99
Target
$24.99
Ulta
No7 Future Renew Damage Protection Defense Shield Moisturizer SPF50
Winner: Best treatment-forward SPF moisturizer
$34.99
Ulta
$29.00
Target
Laneige Hydro UV Defense Sunscreen Broad Spectrum SPF 50+
Winner: Best hydrating SPF moisturizer
$24.00
$30.00
Amazon
$30.00
Sephora
$30.00
Laneige
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
Winner: Best high-performance tinted SPF
$58.00
Amazon
$58.00
Colorescience
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$20.87
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
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Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
TODAY earns a commission on purchases through these links.
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.00
Sephora
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.50
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Sephora
$28.00
Amazon
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$12.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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PrettyGarden Belted Jumpsuit
This versatile jumpsuit features a belted tie-waist, which can be dressed up or down.
$49.99
Amazon
Nioxin Density Defend Diamax Advanced Hair Thickening Serum
According to the brand, this serum instantly increases hair shaft diameter and thickness.
$55.00
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$30.00
$50.00
Sam's Club
CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint
This tinted mineral sunscreen bestows a soft glow upon the skin.
$13.97
$15.99
Amazon
Archies Arch Support Flip Flops
A pair of arch support flip flops that promise to promote optimal foot posture and body alignment.
$40.00
Amazon
ZooSixx Capri Pants
Embrace the return of capris with this affordable find from Amazon.
$13.29
$22.99
Amazon
It Cosmetics Do It All Sheer Tint Face Balm
This 4-in-1 serum-based balm is infused with hydrating ingredients.
$34.00
Ulta
Arach&Cloz Short Sleeve Sweater Top
Transition seamlessly between seasons with this versatile sweater.
$19.99
$36.99
Amazon
Bioré UV Aqua Rich Watery Essence SPF 50
This Shop TODAY Beauty Award-winning sunscreen is infused with hyaluronic acid.
$14.97
$15.99
Amazon
Sports Rabbit Water Bottle Holder
Keep your water bottle with you wherever you go with this sling.
$16.99
Amazon
Old Navy Canvas Barn Jacket
A trendy barn jacket is perfect for the transitional season.
$27.99
$69.99
Old Navy
Nectar Hydration Packets
These electrolyte packets use organic fruits and essential elements to help you refuel and recharge.
$22.90
Amazon
Cushionaire Lane Cork Footbed Sandals
Get the arch support and comfort you need from this sandal.
$34.99
$49.99
Amazon
Lands' End 5 Pocket Tote Bag
This canvas has five pockets to hold your essentials and stay organized.
$35.95
$39.95
Lands' End
Sammart Collapsible Plastic Laundry Basket
This basket opens and collapses with ease for convenience and storage.
$34.70
$37.99
Amazon
RoC Retinol Correxion Line Smoothing Peel Pads
These pads promose smoother skin with every swipe.
$38.99
RoC Skincare
$38.99
Ulta
"Through Mom's Eyes" by Sheinelle Jones
Sheinelle's first book shares advice from the moms of celebrities like Lady Gaga and Kevin Durant.
$20.28
$29.00
Amazon
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