Hair
Harper's Bazaar Hair Awards: 17 Winners That Treat Everything From Volume to Split Ends
An LED light brush, instant root touchup and more Harper's Bazaar Hair Award Winners starting at $10.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
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Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
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Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$38.00
Amazon
$38.00
Sephora
$38.00
Nécessaire
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
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Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Truskin Vitamin C Facial Serum
Winner: Best vitamin C serum
$16.49
$21.99
Target
$21.41
$48.99
Amazon
$26.49
CVS
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
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Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
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Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
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Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.97
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Amazon
$28.00
Sephora
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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Scopck Stitch Gun for Clothes
Quickly place a stitch precisely where you need it with this stylist-approved trick.
$14.99
$29.99
Amazon
Oura Ring 4 Charging Case
Never run out of power with this portable charging case.
$99.00
Target
$99.00
Amazon
Today Loves Food Cookbook
Ever wonder what your favorite TODAY show host cooks at home?
$17.50
$35.00
Amazon
$35.00
Barnes and Noble
Aroma 20-Cup Smart Carb Rice Cooker
Reduce starch with the low-carb setting on this rice maker.
$59.99
Walmart
Ceryvop Button Pins for Loose Jeans (Pack of 12)
Instantly fix gapping waistbands with this jeans hack.
$6.59
Amazon
Titanium Cutting Board
This durable, dual-sided board that doesn't absorb odors or flavors, per the brand.
$29.99
$49.99
Amazon
Ettelo Women's Straight Leg Jeans
Don't shy away from a little bit of print with these jeans.
$48.99
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
Champion Women's Game Day Full Zip Top
A must-have layer for cheering, chilling and everything in between.
$26.40
$48.00
Target
Erborian CC Red Correcter
Neutralize redness with this lightweight, SPF 25, tone correcting primer.
$26.00
Amazon
Halara High Waisted Stretchy Knit Casual Jeans
Jeans with all of the comfort — just like your favorite sweatpants.
$49.95
$79.95
Halara
"One & Only" by Maurene Goo
Make sure to snag the Read With Jenna book club pick for February.
$27.00
$30.00
Amazon
Henckels Graphite Self-Sharpening Block Set
Say goodbye to dull knives with this self-sharpening set.
$219.99
$657.00
Target
Elizavecca Hair Protein Treatment
This protein treatment promises to leave hair strong and soft.
$7.60
$7.30
Amazon
Geedel Rotary Cheese Grater
Cut fruits, veggies, cheese and more with this rotary grater.
$26.97
$29.97
Amazon
Old Navy Extra High-Waisted Straight Jeans
These jeans hug at the waist with slight ease at the hip and thigh.
$23.00
$49.99
Old Navy
Laura Geller Baked Starter Kit
This three-piece set comes with everything you need for a full face.
$62.10
$190.00
Laura Geller
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