Upgrade your beauty routine with these TODAY favorites — plus Amazon holiday beauty deals you can still shop

The weather may be cooling down, but these makeup, hair and skin care finds are hot for fall.

Something about the leaves starting to change always inspires a fresh start. It's a sign to hit the reset button on your day-to-day, shake up your usual coffee order and bring your cooler weather wardrobe out of hibernation. It's also time for your beauty routine to turn a new leaf, so we found the best products to get the job done.

In the spirit of the season, Shop TODAY editorial director Adrianna Brach recently stopped by the studio to share a few of the latest and greatest fall beauty products. From a couple of new launches that are already fast favorites to tried-and-true staples, we found seasonal picks to spritz, scrub and strengthen from head to toe.

So, whether you've been in a makeup rut, are hoping to tackle common fall hair issues or want to keep seasonal skin care woes at bay, scroll ahead to shop all of our Amazon fall beauty picks. Plus, although Amazon's annual Holiday Beauty Haul has ended, select products are still on sale — and some of these picks might give you some gifting inspo.

Seen on TODAY | Amazon holiday beauty on sale | More fall beauty | Sign up for SMS | Meet the expert | How we chose

Fall beauty seen on TODAY

Cuccio Naturale Milk & Honey Cuticle Oil

This popular nail oil is a Shop TODAY editor favorite (not to mention a Beauty Award-winner!) and one little bottle lasts all season. Brach says she uses it each night to maintain healthy nails and cuticles, adding that it's a perfect complement to your hand cream. It's garnered over 125,000 ratings on Amazon and is under $10 right now.

Elizabeth Arden Retinol + HPR Ceramide Capsules

We all know by now that retinol is an effective, dermatologist-approved ingredient for anti-aging, but it can be tough to figure out how much to use. That's why we like these capsules, which come pre-measured in single doses that are so easy to travel with and offer a one-step skin care superhero. It's around $50 for a month's worth of capsules — that's less than $2 per day!

Tree Hut Moisturizing Shave Oil

With over 20,000 ratings, this moisturizing shave oil is a fan favorite for its warm vanilla scent and silky texture. It has a unique gel-to-oil formula that hydrates and provides a smooth glide for a close shave. Plus, it's formulated with colloidal gold, which the brand claims helps to plump skin and improve elasticity. And it's not just a favorite among women — Brach says even her brother-in-law with sensitive skin uses it as a shave cream and loves it.

Nexxus Exfoliating Scalp Scrub

Dermatologists previously told us the cool fall air and product build-up can lead to dry, itchy scalps and clogged hair pores, which can even stunt hair growth. That's why we like an exfoliating scalp scrub like this one from Nexxus. The brand says it can be used before or in place of your shampoo to remove impurities while strengthening your strands, thanks to elastin protein infusion in the formula.

"Reviewers say a little goes a long way — one tub lasts about six months, depending on how often you use it," Brach notes. "Dermatologists say you should only wash your hair two to three times per week, so this is the perfect product to add to your routine once a week."

Maybelline Cheek Heat Gel-Cream Blush

With over 15,000 ratings on Amazon, the internet is loving this unique gel-cream blush. It comes in a few shades and lends a natural flushed, dewy appearance wherever you apply. Brach says she simply applies it with her fingers for an easy "no-makeup-makeup" look. Be sure to click the coupon before checkout to receive an additional discount.

Luminess Airbrush Spray Silk Foundation with Buffing Brush

Brach says airbrush foundation is what pro makeup artists use for celebrity red carpet appearances and weddings, but you can get the look at home for under $20. This kit comes with both a buffing brush and the ultra-fine mist foundation, which the brand says helps soften the look of fine lines, wrinkles and rough texture to give the look of airbrushed skin.

"It's so easy to apply — just give it a shake, spray it onto the brush from three inches away, and buff onto the skin," Brach advises. "It's lightweight, buildable coverage, so you can go as sheer and light or as heavy as you want." Plus, click the coupon box at checkout for a discount.

Amazon holiday beauty still on sale

Sally Hansen Insta-Dri Dries Instantly Top Coat

Although painting our nails at home saves money, it can sometimes be the most time consuming. Sally Hansen’s Dries Instantly Top Coat promises to cut down drying time with a quick-drying formula. It claims to leave a glass-like finish that’s free from smudges and chips.

BAIMEI IcyMe Jade Roller & Gua Sha

The benefits of using a jade roller and gua sha tool range from de-puffing the face to improving the skin's firmness. So as you're checking off items on your shopping list, consider gifting this duo to yourself or to the beauty lover in your life.

Lubriderm Advanced Therapy Moisturizing Hand and Body Lotion

Body care is extra important during the fall and winter, so drench yourself with this highly nourishing formula from Lubriderm. According to the brand, it helps strengthen the skin barrier, and locks-in moisture for up to 48 hours.

Olaplex No. 6 Bond Smoother

We, too, can't believe this deal. For a limited time, you can shop Olaplex's Bond Smoother for just $15. That's 50% off the original price for more silky and hydrated hair.

Philips One by Sonicare Battery Toothbrush

This bristle toothbrush has micro-vibrations to upgrade manual brushing while traveling. Select shades are on sale for up to 30% off, including this vibrant yellow.

More Amazon fall beauty products

L'Oréal Paris Voluminous Original Mascara

This trusty mascara has been a bestseller for years, but it's not only the classic black formula that's been popular lately. We're seeing fall tones like brown and even burgundy on the rise for their ability to make your eye color pop. At under $10, this bestseller is a great way to experiment with the trend.

Nizoral Anti-Dandruff Shampoo

Another Beauty Award winner we reach for come fall is this anti-dandruff shampoo, which reviewers call a "miracle worker" for clearing flakes, itchiness and dryness. These common conditions can flare up when the cooler months roll around, but this shampoo targets the leading cause of dandruff to treat the problem at its root, dermatologists told us.

Goshi Exfoliating Shower Sponge

Brach says this new exfoliating sponge launch from Goshi will "put your loofah to shame." According to the brand, it is woven with super durable exfoliating threads that scrub away dirt, oil and dead skin cells. At the same time, it lathers nicely and actually airs out after being squeezed dry (versus who knows what is living in a loofah!).

Biodance Bio-Collagen Real Deep Mask

Currently climbing the ranks of Amazon's bestsellers list in the beauty category: this popular collagen, niacinamide and hyaluronic acid mask — which is ultra hydrating. The two-piece sheet mask works its magic in three to four hours or overnight, per the brand, turning transparent as the active ingredients soak into the skin. This set contains four treatments.

Revision Skincare YouthFull Lip Replenisher

Brach loves this stuff, saying it's like your go-to lip balm, "but one hundred times better." No only is it a nourishing formula that moisturizes, but it also acts as a plumper, giving the appearance of fuller lips and softened fine lines.

Osea Undaria Algae Body Oil

For a boost of hydration after you step out of the bath or shower, reach for this body oil. It thoroughly impressed our editors with its luxurious texture and moisturizing capabilities and has become a mainstay in many of our routines.

Shark SpeedStyle

When the temperatures start to drop, there's nothing worse than leaving the house with wet hair. Thankfully, this hair dryer can dry, diffuse and smooth your hair all in one device, at record speed. The brand has impressed many Shop TODAY editors for its versatile beauty tools, and the SpeedStyle — which is currently on sale — is no exception.

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Meet the expert

  • Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.