If you're in the market for a more personalized gift that will earn plenty of "oohs" and "aahs" this, look to Etsy as a one-stop shop for everyone on your list.
"More than ever, shoppers are prioritizing extra thoughtful gifts that show their appreciation for their loved ones, and turning to Etsy for meaningful, unique presents that can’t be found anywhere else," Etsy trend expert Dayna Isom Johnson tells Shop TODAY. "Many Etsy sellers even offer made-to-order pieces, allowing shoppers to give a gift that is truly special and one-of-a-kind."
From a personalized pet portrait for the dog parents in your life to a divot tool for the avid golfer, shop small business gifts for him, her, kids, candle enthusiasts and your best friends.
To quickly jump to the category you're looking for, click on the links below or keep scrolling to see all 33:
Gifts for her | Gifts for him | Gifts for kids | Gifts for your best friend | Jewelry | Candles | Wall art
Etsy gifts for her
ATHENUS Birth Flower Travel Jewelry Case
Whether they’re obsessed with florals, or are unaware of their birth flower, surprise them with this jewelry travel case that will keep bracelets, earrings, rings and necklaces safe and sound. Multiple reviewers noted that these were the ideal addition to their bridesmaid boxes, thanks to the selection of colors and personalization details.
Jojo Studios Personalized Stationary Cards
If snail mail is still their favorite form of communication, gift them with this set of “high quality paper and envelopes,” according to reviewers. With options for gifting 10 up to 300 cards, they’ll appreciate the attention to detail and the thought put into this gift, with options to personalize the envelope color, ink color and the return address. A handful of reviewers noted that they are second-time customers of this stationary shop, thanks to the workmanship and fast turnaround of the products.
New Joy Studio Personalized Initial Phone Case
With options to display their initials or a short nickname on this phone case that's available for iPhones, Samsung and Google Pixel devices, you can also personalize the design of the case, choosing between three different marble backgrounds and 16 different text color combinations. "It looks even better in person and I get compliments on it all the time," said one reviewer.
Beautiful Babe Apparel Custom State Crew Neck
Home is where the heart is, and now they’ll have a reminder of the state they love thanks to this customizable crew. From light pink to white, blue and charcoal, this sweatshirt can be worn for fall game days or simply when they’re feeling a little homesick. “It’s very cute and comfy,” said one reviewer, who also noted that it holds up well after washing.
Leather Page Personalized Toiletry Bag
For the woman who's always traveling, gift her with this bag that can serve as not only a toiletry bag, but to carry whichever items she wants, as reviewers rated it the "cutest universal bag ever." Made with "beautiful leather," choose between neutral colors like true black or tobacco brown, or opt for a pop of color with rustic red or hunter green.
Shop at Bash Personalized Embroidered Denim Jacket
For the bride-to-be, newlywed or the happily married for over 20 years, gift them with this denim jacket that proudly boasts their new last name. With five different cursive font options to choose from and a number of thread colors, from tomato red to rose gold metallic, choose the style that perfectly matches their aesthetic. Reviewers are "obsessed with this jacket" and have worn it during their receptions, bachelorette party, weddings and more special occasions.
Etsy gifts for him
Ludicrous Creations Mini TV Apple Watch Charging Station
This unique decor piece also doubles as an Apple Watch charging station, with the screen acting like a television screen, displaying the time. Reviewed as “clever and whimsical,” Apple Watches fit like a glove into the provided slot, no matter which band you have, according to reviewers.
904 Custom Personalized Return Address Stamp
With seven ink colors to choose from, take the labor out of handwriting return addresses with this stamp that does the work for you, especially when sending out a large amount of snail mail. “My stepdad is IMPOSSIBLE to shop for but I wanted to get him something I knew he could use. Since he is always mailing back bills and doing paperwork, I got him this stamper and he loves it,” said one Shop TODAY editor.
Girly Builds Personalized Divot Tool
For the avid golfer who loves nothing more than a weekend on the greens, gift him with this personalized divot and ball marker set, so he can finally say goodbye to the pocket change he was using beforehand. The ball marker also clips to their favorite golf cap, making it easier to locate when they have a game-winning put.
Gusto Spice Barbecue Rubs of the States
If they’ve always wanted to try proper Kansas City ‘cue — the unofficial official BBQ capital of the world — or from Dallas, now’s their chance with these rubs from across the states. Lots of reviewers gifted this to their dads, husbands or grandfathers, noting that they are “obsessed” with these new flavors.
Bands of London Leather Apple Watch Band
Take their Apple Watch from an everyday look to a more elevated one with this leather watch band, that can also be customized with their initials. A new "go-to" for one reviewer, this watch strap is loved for its "excellent quality" and "great fit."
Pretentious Beer Glass Small Taproom Set
Whether they enjoy crafting their own brews or drinking locally-made beers, they can now enjoy them with this taproom set that mimics the odd shapes of glasses at the bar. "These are absolutely stunning, even better in person. The detail, thought, and craftsmanship that goes into these glasses is astronomical," raved one reviewer.
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Etsy gifts for kids
The LL Co. Personalized Custom Name Blanket
Long gone are the days of siblings squabbling over who gets what blanket when they each can have one that's truly theirs thanks to this custom blanket. Choose between 35 different colors and five fonts for a plush blanket that will have them think they're sleeping on cloud nine. "It's so soft and the perfect size," said one reviewer.
Multi Bracelet Personalized Name Sunglasses
Complete with a leather case to carry on-the-go, these sunglasses are perfect for the beach babe in your life. With a daisy on one side and their name across the other, they'll be earning lots of raves wherever they wear these. A handful of reviewers noted that the flower girls in their wedding will be wearing this floral accessory, adding a pop of color and whimsy to the big day.
A Little Lark Wooden Slingshot Toy
Line up empty pop cans or used toilet paper rolls and let your child go to town with the felt balls that come with this wooden slingshot toy. "The felt balls are easy for her to play with and soft enough that they can play inside," said one reviewer, meaning you'll never hear the phrase "I'm bored" uttered during a snow day again.
Dream Embroidery Store Personalized Baby Animal Bathrobe
While they’re still at the age that you can dress them in whatever you want without much pushback, gift the newborn or baby in your life with an animal bathrobe with their initials or last name. Available in a wide range of animals from a reindeer to a turtle, bath time will be more fun thanks to this “adorable” and “soft” plush monogrammed robe.
Custom Threads Shop Personalized Nap Mat
A nap mat that rolls into its own duffel, this can be carted from the preschool classroom to sleepovers, camping or days when they're stationary on the couch watching cartoons. A matching pillow is included within this mat, which is "well made" and "super soft."
Wood and Room Kids Climbing Arch
For the active child whose energy needs to be contained, gift them with this climbing arch which can be placed with the arches face up or down, depending on how they want to play. Place a cushion on the inside of the arch for rocking back and forth, or it can serve as a mini climbing gym to get from one side of the living room to the other.
Etsy gifts for your best friend
Subtle Art Studios Glass Tile Coaster Set
For the best friend who just moved into their own place or is the queen of quirky decor, gift them with these tile coasters that “look adorable on my coffee table and bring me so much joy,” according to one reviewer.
Twinkle Personalized Long Distance Friendship Necklace
If you and your bestie have withstood the test of time and distance, gift them with this necklace that honors the states both of you reside in, with a heart in the middle connecting the two. "The necklaces are absolutely precious — the perfect length and so meaningful," said one reviewer.
Crafts by Aleja Memory Film Photo Keychain
Include photos from a girl’s trip or take a trip down memory lane and include a photo from each year of friendship with this pull-out camera roll film keychain. “I gifted this to my best friend who travels all over the world as a sort of “memory look back” throughout his travels,” said one Shop TODAY team member, adding that “it has the CUTEST design allowing it to look great on a keychain and gives the most rewarding experience as you open it, reliving your absolute favorite moments.”
Wonder Mockups Custom Pet Mug
For your best friend’s furry counterpart, gift them with this mug that features the name and art of their four-legged companion so they’re never without them. This mug serves as a special gift for pet owners, due to its “high quality with a beautiful finish,” perfectly capturing each playful pet.
Bardot Bow Gallery Rich Knit Velour Padded Headband
Add a little bit of glamour to their office outfits with this velvet padded headband, which serves as a nod to "Gilmore Girls." Available in six different colors, this headband is preferred over others because of how comfortably it fits, especially when wearing glasses.
KCrook Design Gold Leaf Oyster Salt and Pepper Dishes
A nod to the coastal grandmother trend that dominated TikTok and Instagram this past summer, these intricate dishes are coated with a gold finish on the outside and mimic the look of an oyster on the inside. Reviewers love these because they're "absolutely stunning," and they add "just the right amount of glittery sparkle to the tabletop."
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Etsy jewelry gifts
Kathryn Riechert Stackable Name Ring
For the mom, grandmother, godmother or aunt who adores her children and family more than anyone else, she can now wear their names with pride, thanks to these stackable rings. From size 3 to 13, they can don their family tree on any digit, from their pinky to their thumb. "I usually don’t wear jewelry, but this ring is dainty and subtle," said one reviewer, adding that they "love the idea of having my son's name with me without having it be a big font that everyone can read."
Caitlyn Minimalist Roman Numeral Date Ring
Commemorate a birthday, anniversary or special date with this Roman numeral ring, available in three different finishes, including rose gold, silver and gold. "Beautifully made! I was looking for a unique ring and I absolutely love how this turned out," said one reviewer.
Kaiel Designs Custom Metal-Stamped Cuff Bracelet
Customize these bracelets with a phrase, inside joke, name or date that is special to you and the recipient, and with one glance they'll be reminded of good times and great memories. Choose between a wide range of sizes, depending on if they prefer to wear their jewelry fitted or a little bit loose. Multiple reviewers noted that their expectations were "exceeded" with the quality and look of this bracelet.
Etsy candle gifts
Venus Candle Design Luxury Bubble Cube Candle
This candle shape has been slowly taking over social media feeds recently and now you can gift it to the teen or candle fanatic in your life. Available in a handful of colors and scents, gift the one most perfect for them, whether it be light pink or sage green hue or a pumpkin or grapefruit scent. Multiple reviewers noted that they have made or will be making a second purchase, after buying just one of these candles that they are “obsessed” with
LaAroma Candle Co. Venus Goddess Soy Candle
Add a more historical touch to their bookshelf or coffee table with this candle, modeled after Venus. Available in a number of colors and scents, choose the one that will stand out among their decor the most or blend in with their neutrals. "These candles are beautiful," said one reviewer, adding, "I have been redecorating and they are the perfect addition! I just love the color and shape."
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Etsy wall art gifts
Sweet Omens Palmistry Art Print
"With new age rituals on the rise amongst shoppers, this print is the perfect gift for someone who wants their home design to reflect their spirituality," said Isom Johnson. Each handmade print features a white border to make framing an ease, as you won't have to cut edges when doing so.
Riverry Studio Custom House Watercolor Painting
For new homeowners or the couple that just moved, gift them with this piece of artwork that perfectly captures their abode. In addition, you can choose to have it framed or receive a digital download and pick out a frame that will best suit their style. "It’s perfect," said one reviewer, adding that they're "so happy with the beautiful work the artist did — it came out beyond my expectations."
Sagie May Design Co. Nursery Safari Animals
Setting up a new nursery is hard, but this minimalist decor can help bring it all together. These three safari animals are available in a range of unique sizes, as you are able to choose both the width and height of the prints. "Super cute prints, simple and just what I was looking for," said one reviewer.
Black Butterfly Signs Family Established Sign
Gift the family in your life with a sign that proudly boasts their family tree and when it was established. Whether they're newly married or have a long lineage, this sign is available in both black and white cursive lettering. Multiple reviewers purchased this gift for newlyweds, and looks "better than expected."
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present at any budget including gifts under $25, gifts under $50, gifts under $100 and more.
