We’re at the halfway mark of Amazon’s Prime Big Deal Days, and we’ve been scouring the literal millions of deals around the clock since the sale kicked off early this morning. Right now, there are major savings to be scored on everything from tech upgrades and home finds to fall fashion and beauty staples.
Shop TODAY executive editor Adrianna Brach stopped by Studio 1A to walk us through some of the best deals we’re seeing for Amazon October Prime Day. Our picks include award-winning items, editor-tested products and more, with prices as low as $1. But time is ticking on the biggest discounts — Amazon’s sale ends soon.
Below, find our expert curation of October Prime Day deals, including products from Apple, Shark, Medicube, Ugg, JBL and more.
Amazon October Prime Day Deals seen on TODAY
This layer comes in 16 colors, is super soft and it has pockets, making it a favorite of Brach’s for fall.
“It’s the perfect transitional layer because it’s lightweight enough for those warmer fall afternoons but still cozy,” Brach says. “The fit is oversized, so I’d size down for a more polished everyday look or stay true to size if you want that slouchier duster feel.”
Simplify your makeup routine with these Laura Geller favorites. You can score up to 46% off the brand’s favorites, including the Quench-n-Tint, which Brach calls “an easy everyday base for when you want hydration and a little coverage without doing a full face.”
For those who prefer a powder foundation to a liquid formula, Laura Geller has a couple standouts on sale right now. These bestselling products are the Balance-n-Brighten, which is great for buildable coverage and boasts more than 70,000 ratings, and the Balance-n-Glow, which is a touch more luminous in finish and gievs skin a more radiant appearance.
This is one of the few times of year you can stock up on luxury skin care, like this pick from Sunday Riley, at a steep discount. The brand’s Good Genes Lactic Acid Treatment is a sensitive skin-friendly formulation that exfoliates to help reveal a brighter, more even complexion, making it a great option to incorporate into your skin care routine heading into fall.
This steam mop, an updated version of a Shop TODAY Ranked favorite, can tackle stuck-on messes and grime on sealed hard floors. Brach loves that the microfiber pads are washable and reusable, which means you’re not constantly buying disposable ones.
“Instead of spending a ton on leggings, you can grab an everyday pair while they’re marked down and actually get a ton of wear out of them,” Brach says. “It’s my throw-on-and-go fall uniform with an oversized sweater, cardigan or quarter-zip.”
Best Amazon October Prime Day tech deals
Save energy and customize the lighting in your home with these smart bulbs. Since they connect with your phone, you can set timers, connect to other smart devices and choose your dimness preferences.
More Kasa Smart deals to shop:
- Kasa Smart Light Switch, $10.95 (32% off)
- Kasa Smart Outdoor Plug, $14.99 (40% off)
- Kasa Smart Plug Mini 15A (Pack of 2), $15.99 (36% off)
This screen protector does a whole lot more than just safeguard your most-used device from scratches. It also acts as a privacy screen, shielding your display from sidelong glances... Sorry to any nosy folks trying to get a peek at what you’re up to, whether you’re traveling, in a waiting room, in a line or anywhere else!
It might not be the most thrilling purchase on your shopping list, but it’s a great time to stock up on household essentials, like these AA batteries. Energizer’s set of 32 boasts a 10-year shelf life and has been purchased more than 100,000 times on Amazon in the last month alone.
More Energizer deals to shop:
- Energizer MAX AAA Batteries (8 Pack), $6.49 (29% off)
- Energizer MAX 9V Batteries (2 Pack), $6.27 (32% off)
This bestselling streaming stick is over 60% off for Prime Day, making it one of the biggest markdowns we’ve seen. It provides fast load times and is compatible with thousands of streaming platforms, per the brand.
More Amazon devices to shop:
- Amazon Echo Dot (newest model), $39.99 (50% off)
- Amazon Echo Show 5, $59.99 (40% off)
- Amazon Kindle Paperwhite Signature Edition, $169.99 (32% off)
Never lose your keys, luggage, wallet, passport and more important belongings again. Right now you can save on Apple products, like the Shop TODAY Travel Award-winning AirTag.
Equipped with built-in cables for easy charging anywhere, this Shop TODAY Travel Awards standout is on deal for $25.
Whether you want to have an extra pair on hand or are doing some early holiday shopping, this 60% off deal is worth checking out. The popular wireless earbuds from JBL have garnered thousands of ratings from satisfied customers.
More JBL deals to shop:
- JBL Go 4 Portable Bluetooth Speaker, $34.95 (30% off)
- JBL Tune Wireless Over-Ear Headphones, $49.95 (44% off)
Time to upgrade your old AirPods? The third generation of Apple’s AirPods Pro are equipped with active noise cancellation, live translation, heart rate sensing and more impressive features.
More Apple deals to shop
- Apple Watch SE 3 GPS 40mm Smartwatch, $199 (20% off)
- Apple Magic Mouse, $59.99 (24% off)
In a world full of allergens, airborne pathogens, pollutants and more, this trusted air purifier will help you breathe a little easier. The filtration device is app-compatible, so you can control it from your phone.
You can save more than $400 on this year’s Microsoft Surface Laptop, which I personally tried out this year. The touchscreen is a really cool feature, and you can’t beat the device’s 20-hour battery life.
Check out more Amazon Prime Big Deal Days tech deals here.
Best Amazon October Prime Day beauty deals
Yes, you’re reading that right. This lipstick might just be the cheapest deal we’ve seen, as it’s currently on sale for just $1! It’s marked down in a few classic shades, including a festive red tone, wearable pinky-nude and a pearlescent fuschia.
This is your sign to skip the expensive salon manicures this fall. There’s a growing trend around bare nails, but the low-maintenance look still requires a little care to look put-together. This treatment, which is currently marked down to less than $5, quickly cleans up any overgrown cuticles.
Perfect your pout with this nourishing color. Our editors have been fans of Tarte for years, and ever since the brand became available on Amazon, we’ve taken advantage of the retailer’s sales to stock up.
This sheet mask set was purchased over 100,000 times in the last month alone, per Amazon. The mask has earned accolades in our Sleep Awards, since it can be worn overnight to give you glowing, hydrated skin by morning.
These toner pads have also achieved the impressive feat of being purchased more than 100,000 times on Amazon in the past month. Sweep one over the face each night to target enlarged pores, reduce the appearance of blackheads and whiteheads and balance oily skin.
Designed to help reduce breakage and minimize signs of thinning, this serum for men and women is packed with powerful botanicals like aloe, rosemary oil, caffeine, peptides and more. To use, simply section your hair, spray directly onto a wet or dry scalp, massage and leave it in (zero rinsing necessary).
More Pura D’Or deals to shop:
- Pura D’Or Original Gold Label Anti-Hair Thinning Biotin Shampoo, $22.48 (25% off)
- Pura D’Or Organic Rosehip Seed Oil, $12.73 (25% off)
We’re seeing K-Beauty deals aplenty during this Prime sale event, like this powerful retinal treatment which is currently 30% off. Per the brand, one is sold every two seconds, so you’d be smart to try it out while it’s on sale.
Sparse brows are no match for this popular eyebrow pencil, which one writer tried as a part of our Ranked series. It earned a place among her favorites for its long-lasting, smudge-proof color and easy application.
You might not always achieve a perfect night’s sleep, but these eye patches can certainly help you fake it. One writer vouches that they helped improve the appearance of her dark circles. This set contains 18 pairs, which are individually wrapped so you can throw a pair in your bag, pop a few in the fridge for extra cooling benefits or even split them up for stocking stuffers or goodie bags.
Give a boost to flat, thin hair with this Color Wow favorite. With just a few pumps, it lifted one writer’s chronically straight, fine hair, without weighing her strands down.
I swear by this hair mask, which can be used on dry hair and left on until your next shower. It’s especially smart for overnight use, since it has plenty of time to work its magic and won’t get your pillow all wet like a traditional mask might.
When’s the last time you swapped out your mascara? You can bet our editors will be adding this Clinique option to cart now that it’s marked down. Its long-lasting formula provides voluminous and clump-free results.
More Clinique deals to shop:
- Clinique Moisture Surge, $21.70 ($30% off)
- Clinique All About Eyes Lightweight Eye Cream, $27.30 (30% off)
- Clinique Take The Day Off Cleansing Balm, $40.60 (30% off)
Revlon’s iconic blow dryer and hot brush in one helps create volume while taking hair from wet to dry. It’s equipped with six heat settings, so you can customize your drying experience based on your hair type and needs.
More Revlon deals to shop:
- Revlon Expert Slant Tip Tweezer, $4.99 (28% off)
- Revlon ColorStay Pencil Waterproof Eyeliner (Pack of 2), $7.97 (34% off)
- Revlon One-Step Root Booster, 1.5” Barrel, $36.56 (34% off)
Shark’s SpeedStyle comes with three attachments that provide frizz-free and voluminous results with minimal heat damage. It’s not often you see the popular device marked down, but its currently 44% off for Amazon’s October Prime Day.
Check out more Amazon Big Deal Days beauty deals here.
Best Amazon Prime Day fashion deals
These award-winning knee-high socks are just what you need in your wardrobe to keep you cozy under boots. They’re also perfect for travel, since they offer gentle compression to reduce swelling. The set of three is on sale for less than $9 right now, making them a steal.
Level up your outfits with this layered necklace set. It’s available in two tones and makes a great gift.
Need a new everyday bag? This small crossbody purse is ideal for stowing your essentials, whether you’re traveling or running everyday errands. It features quick-access pockets and is easy to keep clean, per the brand.
Fall lovers, rejoice! It’s cozy season, and polo-style sweaters like this one are trending big time. This one pairs well with jeans, skirts and more.
For under $22, you cold be rocking a new pair of jeans this season. This pull-on pair is soft and stretchy, living up to its “totally shaping” name.
For cozy days, errands and travel alike, our team loves these sweatpants. One editor has even worn the bestselling joggers to hike the Grand Canyon!
Sweater weather is here, and we love to throw on this cozy knit, which is available in a few cute stripe options, with jeans, leggings and skirts alike.
For those days when you can’t decide between a cardigan and a coat, this layer gives you the best of both worlds. Coined the “coatigan,” this layer complements a variety of fall styles, from jeans to dresses.
Put your best foot forward with these editor-approved sneakers from Dr. Scholl’s. They’re made with a supportive footbed, anti-odor insoles and go with just about anything in your closet.
Check out more Amazon Prime Big Deal Days fashion deals here.
Best Amazon October Prime Day home deals
This deal may not be that glamorous, but it sure is practical. Our editors always take advantage of these shopping events to stock up on everyday household essentials we’ll need to buy anyway, like toilet paper.
For less than $10, the “Spoonula” basically does it all. The cooking gadget flips, scrapes and stirs, so you can dirty less dishes and free up space in your utensil storage.
This award-winning gadget allows you to read in bed without disturbing your partner, thanks to its targeted beam. It’s handy since there just never seems to be enough lighting, especially now that the sun is setting earlier.
During previous Prime Days, readers loved these KitchenAid silicone oven mitts. We’re excited to have spotted them on sale once again, this time for a whopping 69% off! The pair can withstand heat up to 500 degrees and are waterproof and slip-resistant.
More KitchenAid deals to shop:
- KitchenAid Variable Speed Corded Hand Blender with Attachments, $64.99 (35% off)
- KitchenAid 5.5-Qt Bowl-Lift Stand Mixer, $299.99 (40% off)
Another home essential you can save big on during this fall Prime Day is dish soap. Our editors rave about Dawn’s Powerwash spray, so a few of us will definitely be restocking on this set, which comes with three additional refills for less than $12.
You may recognize this popular kitchen gadget from social media, where it’s been viral for years. Speed up meal prep with this chopper, which the brand says dices veggies in just 30 seconds. Plus, cleanup couldn’t be easier, since it’s safe to throw in the top rack of your dishwasher.
Tossing and turning? Your pillow could be the problem. The brand says these are filled with down-alternative materials that won’t sag during the night.
This is not a drill: Ugg is on sale for 44% off right now! Cozy season is upon us, and if you’re looking to upgrade your bedding or couch setup, we suggest this faux-fur, ultra-soft blanket. The brand offers it in multiple sizes, from throw blanket to king bed sizing.
This handy gadget vacuums, blows, inflates and even vacuum seals, so you can get the most out of one device. Plus, it comes with all the attachments you need to get into every nook and cranny, from keyboards to car interiors.
With this kit, you can nail perfectly hung photos on the first try, with endless use cases including painting, home renovations and beyond.
It’s not every day you see deals this good on Our Place kitchenware. The brand’s bestselling ceramic pot is nearly 40% off. It offers versatile cooking capabilities, all while looking sleek on your stovetop.
Handle everything from smoothies to salsas with this powerful, all-in-one kitchen system that blends, processes and more. You’ll save around $70 on the top-rated device when you buy it today.
Still using the same knives you’ve had for years? If they’re just not cutting it like they used to, this is a great time to upgrade. This 14-piece set from Ninja has everything you need: sharp knives, kitchen shears and a storage block, plus a built-in sharpener. Simply put your knife into the sharpening slot and move the lever to sharpen the blade — Ninja says the technology delivers professional-grade results, and is designed to maintain that sharp edge for more than 10 years
Check out more Amazon Prime Big Deal Days home deals here.
Best Amazon Prime Day toy deals
Gamers, listen up! Whether they’re a collector or a kid that needs to keep they’re trading cards tidy, this handy binder can hold up to 400 trading cards. It has several Pokemon-inspired patterns to choose from and makes for a great gift for under $10.
This viral toy will have even adults’ jaws dropping... just uncap the jar, add water and gently shake for about 30 seconds to conjure up a surprise friend. With each box, you have a chance to collect from 20 different Jellykins.
Yes, the slime trend is still going strong. Kids will have a blast making their own gooey concoction with this Toy Award-winning pick. You’ll get everything you need for hands-on fun — now for over 50% off!
This set of 36 cans of Play-Doh is on sale for Prime Day. A playtime staple, the individual containers provide endless opportunities to mix, shape and squish.
Check out more Prime Big Deal Days toy deals here.
Frequently asked questions
Prime Day Deals are applicable across multiple product categories, from appliances to beauty. However, during the event it is best to shop for Amazon-branded everyday essentials, toys, or kitchen gadgets ahead of the holiday season, according to retail expert, Trae Bodge.
Amazon typically has two big Prime Day events: One in the summer and one in the fall, so this will likely be the last one for the year. However, the e-retailer often has another big sales event around Black Friday and Cyber Monday.
Amazon’s October Prime Day will end Oct. 7 at 11:59 p.m. PT.
Yes, to get the best deals and fast-shipping, Amazon Prime Day is best for those with a membership. Right now, a yearly membership is $14.99 per month, or $139 per year and along with expedited shipping, it gives you access to Prime Video, Audible and more.
Many other major retailers are also having sales right now. Some of the biggest ones include Target Circle Deal Days and Walmart's October deal event.
How we chose
We meticulously combed through thousands of deals during Amazon Prime Big Deal Days 2026 to determine the absolute best Prime Day deals during the two-day event. We’ve identified expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. We also fact-check standout deals through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
