We're only a few months into 2026, but some of the best new launches of the year have already landed. From highly-anticipated collaborations between pricey fashion brands and more affordable retailers to a host of SPF-infused beauty products, a lineup of truly game-changing products hit the scene in April.
You can trust our editors' judgement — literally hundreds of new launches come across my desk in a calendar year. Multiply that by the full team at Shop TODAY, and I'd estimate that we screen, test and review thousands of products each year. In an effort to catalog the best of them, we're compiling a running list here with the crème de la crème in shoppable fashion, home, tech, beauty and beyond.
We'll be updating this list monthly with the very best finds throughout the year, so keep checking back. To see all of the top new launches of 2026, just keep reading.
Best April 2026 launches
It's time to refresh your swim collection, and this piece from the nearly sold-out Parke x Target collaboration won't break the bank at $20. The floral pattern is feminine and cute, and there’s an Americana-core red and white gingham option available too. Don't forget to snag the matching bottoms to complete your set.
"I’m a huge Liquid I.V. fan and always use their hydration sticks after runs or indulgent nights out," admits writer Emma Stessman. "I tried this a few months ago and I was so excited to see that i was finally released. It truly tastes just like a cherry Ring Pop! You get all of that nostalgic flavor, without the sugar."
"I’m a recipe follower but I hate being on my phone in the kitchen, which is why I’ll always love physical cookbooks," says deputy managing editor Francesca Cocchi Zabloudil. "This just-released one from the founder of the nonalcoholic canned spritz brand Ghia is filled with gorgeous food photography and Mediterranean-inspired recipes that immediately make me want to throw an outdoor dinner party and pretend I’m on the coast of Italy."
"I got my hands on this lip gloss early and I’ve been reaching for it consistently ever since," raves editor Vivien Moon. "I love the metal applicator and the super soft formula that plumps and hydrates. It’s very subtle and isn’t sticky, which is what I prefer in a lip product. I also am really into the formula for its feel — it’s not thin, but it’s not overwhelmingly thick ... It’s perfectly buttery."
After a winter's worth of accumulated oil and product buildup, it might be time to spring clean your scalp. Clarifying shampoos provide a deeper cleanse than your average shampoo, and this new launch from Seen makes good on its claims of keeping your hair cleaner for longer. It's safe for sensitive, acneic and eczema-prone skin and scalp, plus, it won't pose a threat to color-treated hair. Like the brand's other products, it's available in both lightly fragranced and fragrance-free versions, so you can opt for the in-shower scent experience you prefer.
"I’m pretty wary about adding new products to my skin care routine, because I’m prone to irritation and breakouts. However, this sunscreen serum from Ilia has been a great addition," writes Stessman. "It’s super lightweight and hydrating and doesn’t make you look shiny or greasy. It’s slightly tinted, but once it’s rubbed in, you can barely tell (it’s super easy to rub into your skin). I like that the bottle is small enough too that I can stick it in my bag and reapply throughout the day."
EltaMD is expanding its bestselling UV Clear sunscreen range with a new innovation designed specifically for acneic and oily skin (because, yes, not wearing sunscreen when you have acne can actually make your acne worse!). I toured the brand's lab ahead of the launch earlier this year and got a peek into some of the research and innovation that went into creating this new SPF. In development since 2020, it has the signature UV Clear tint-free zinc oxide finish that blends seamlessly into skin, but with an oil-balancing 5% niacinamide formula that clinically corrects the look of blemishes and pore size. Color me impressed!
“This whole system has been amazing at maintaining my new copper tone hair,” praises editor Shannon Garlin. “I especially love the leave-in mask because it’s a smoother and offers heat protection.”
Vyrao's neuroscience-backed scents claim to have emotional benefits that can boost the wearer's mood. The latest extension of the brand's fragrance multiverse? It is moisturizing cream scent, which can be used on both the hands and neck and contains nourishing ingredients like ceramides, vitamin E and hyaluronic acid. I can personally vouch that it has also helped extend the life of my manicures, since it keeps my skin and cuticles smooth and hydrated. Ahead of Mother's Day, it's worth noting that this elevated hand cream makes a lovely gift.
"Thank God the Christopher John Rogers and Old Navy collaboration dropped when it did, because my go-to spring jacket met its demise just days earlier. There were a lot of pieces from the collection that radiated tons of joy, but I knew this structured bomber would get the most wear over time," says deputy managing editor Jess Bender. "I'm already getting my money's worth from this short period of owning it, this is seriously the most perfect piece of outerwear for this weird part of spring where you just don't know what to wear. There is tons of room inside where you can layer up, but it's lightweight enough that you won't overheat when the temperature rises. The detailing isn't especially in your face or bold, but it's extremely impactful — the dramatic sleeves! The mock neck collar! That cinched hem to accentuate your waist! Way to level up your game, Old Navy."
"This was highlighted at the Sunday Riley booth at Ulta Beauty World and I’ve been using it every single night," swears Garlin. "It’s so hydrating and soothing for my skin, especially this season with the weather changes."
"I love the colors, and they look similar to a designer pair for a fraction of the cost," notes associate editor Annie Shigo of these limited-edition flip flops. She vouches that they're "well-made and very comfortable."
"A perfume you can wear to bed? Sign me up! I am a big scent girl so I am always happy to add a new perfume to my arsenal. However, I wasn’t expecting to find a perfume that I could wear to bed (the last frontier in scents?), so this one really took me by surprise," remarks Moon. "As somebody who constantly applies and reapplies scents, I love that this one is a calming mix of lavender, chamomile and cedarwood to help me drift off to bed and can be used on the pillows, too."
"Dagne Dover just released four new styles in their signature neoprene fabric. These styles are ideal for everyday use, from errands and work to your daily bag. But I could see some being used for travel, which the brand is known for," says associate editor Madison San Miguel. "I’ve been loving the Reid sling bag."
Diff Eyewear's latest fashion-forward collection celebrates the new "The Devil Wears Prada" sequel, which releases at the end of April. The brand counts many Shop TODAY editors among its fans, and one pair that launched in the collection this month has quickly found its way into associate editor Kamari Stewart-Jackson's rotation.
"I have the red Emily frames," says Stewart-Jackson. "I’ve been really into red eyewear recently and this style is on the brink of cat eye (my go-to shape) in a way that I’m excited to style."
"I upgraded from my old trash can and love how sleek this one is. It is super simple to clean and they are available in slim versions to fit small spaces," vouches Shigo. "The trash can has helped eliminate a lot of trips to throw out my trash... it holds a lot."
Best March 2026 launches
Launching just in time for the warmer months, this gel version of Megababe's bestselling Thigh Rescue helps prevent chafing by creating a barrier of protection on the skin. It glides on clear and dries down quickly for long-lasting, sweat-resistant wear. Plus, it can be used anywhere chafing becomes an issue, like under your chest, along your thighs and around your underarms.
"I have been loving this new sunscreen because it’s really lightweight and blends in beautifully," says Moon. "I especially like that I can layer it over/under my other products and that it doesn’t feel like I’m wearing too much. It’s an easy sunscreen to add to your routine, and I will be keeping it at my office desk for when I need to reapply."
“Bessa Beauty is a new brand that launched on March 31, and I’ve been really liking the pre-wash conditioner and cooling scalp serum,” report Stewart-Jackson. “I use both products as a pre-wash routine. The pre-wash conditioner has to sit for 10 minutes so I usually put that in while I’m multitasking and it leaves my hair feeling soooo soft. The cooling scalp serum I use as an opportunity to give my scalp a little TLC at either the hands of myself or my husband with a little scalp massage. Aside from how it makes my hair feel, I love that it doesn’t have a super strong peppermint scent which can sometimes be a little too present and overwhelming in cooling products. It’s all very light.”
"After experiencing white casts with multiple sunscreens from trusted brands while on vacation, I was a little hesitant about this new mineral sun serum from Kiehl's," admits Stewart-Jackson. "However, I’m happy to report that it is super lightweight and leaves absolutely zero white cast on both me and my husband, who has a darker skin tone than me. It’s also pretty matte and doesn’t leave my face feeling greasy at all, which is my main gripe with most face sunscreens."
Hair thinning and breakage are frustrating, but changing up your care routine can help you have more good hair days. This spray is part of Redken's newest acidic grow full line, containing ingredients like azelaic acid and caffeine to improve the look of fullness instantly while helping reduce hair breakage over time.
K-Beauty is having a major moment. Case in point: Oliviaumma launched these toner pads exclusively at Sephora, and they already sold out once. The pads can be used in two ways: as a toner when swept over clean skin before moisturizer, or as a sheet mask when applied directly onto the skin wherever you need brightening and left on for 15 to 20 minutes.
"To celebrate 150 years of the brand, Jockey is dropping new launches every month starting in March," Stewart-Jackson reports. "They were kind enough to send over a few pieces, and when this one was in the box, [Stewart-Jackson's husband] JJ immediately took it for himself. He loves the look and fit of it. It also has a packable hood, which is really convenient! They also have a similar style for women that I’m looking forward to wearing during one of our many anticipated rainy days this week."
"There’s something about the smell of fresh laundry (and fresh anything, really) in the spring that makes you feel ready and excited for the day. This perfume is exactly that," Moon says. "I love that it can be layered with other scents too since it’s so timeless ... you can’t go wrong if you love a clean (not boring) scent."
Launched March 1, 2026, Lego’s newest sets incorporate a technology the company calls “Smart Play.” This includes a rechargeable brick that, when placed inside compatible Lego toys, brings the builds to life through lights and noises specific to those toys.
"I used to own a pair when I was a preteen/teen, so when I saw Ugg re-released them, I was hit with tons of nostalgia," says San Miguel of these iconic sandals. "I appreciate that they kept it pretty much the same, from the graphics to its slight platform. It looks like what I remembered from years ago!"
Blundstone has developed a cult following for its durable, comfortable boots, and now the brand is expanding its lineup with a collection constructed with a lightweight "aerocork" sole. Notably, the collection includes the brand's first-ever sandals, which Stewart-Jackson has been loving, and a pair of slip-on clogs that I've deemed perfect for March and April's in-between spring weather.
"I was a little apprehensive about these at first, but ended up really loving them," Stewart-Jackson reports of the sandals. "I wore them almost every day on vacation. They're sturdy and surprisingly comfortable. They're a little snug at first but the more you wear them, the more room they create. I thought I was going to have to size up, like I do in most all summer sandals, but I was actually able to size down (a half size because these run in full sizes only) and the fit was perfect."
"As someone who considers their skills to lie in cooking rather than baking, I really did not have much experience using a KitchenAid, but when I tried the Artisan Plus, I was surprised by how easy it was to use — and how much simpler it makes the baking process," says Stessman. "There are a couple of new upgrades with this new stand mixer that I think a lot of fans of the brand will appreciate. The first is the built-in light, which illuminates the contents of the bowl, making it easy to see everything that’s happening inside, ensuring that your ingredients are properly mixed."
"The new precision speed control also allows you to slide between speeds, so it’s really easy to find the right one for what you’re making," Stessman continues. "It comes with attachments like the dough hook and, my personal favorite, the double flex edge beater. It does such a good job of scraping the sides as it is working, so you don’t have to stop and do it manually during the process. Now that I have this tool in my arsenal I’m expanding my repertoire and have all kinds of things that I want to make, from breads to pastas and so much more."
Apple made waves online when news of its MacBook Neo rippled across the internet in March. From its $600 price point to its new array of colors, including a highlighter-adjacent citrus hue, the laptop has racked up quite a fan base in the short time since it officially launched. Associate editor Dani Musacchio says she's eager to put it to the test now that hers has arrived.
Best February 2026 launches
Get 96 hours of protection from sweat and odor with this newly launched antiperspirant deodorant. It's serum-infused to soothe and care for sensitive underarms while still maintaining its efficacy and light, pleasant fragrance.
"This is the first [mouth tape] where I have been able to sleep the whole night with it on," praises social video producer Anita Chomenko. "I am a mouth breather at night and I feel like I wake up with a dry mouth ... Adding mouth tape to my nighttime routine forces me to breathe through my nose instead. And there’s a hole so you can sip water through the night with your Stanley and also still speak, although I can’t promise that your partner won’t think it’s weird!"
Tide is once again changing the way we do laundry with its biggest innovation since its beloved Pods launched in 2012. These sponge-like tiles take the same mess-free, pre-measured approach to laundry detergent, but skip the plastic packaging and dissolve faster in water to get to work tackling stains and odors right away.
We stay on the Le Creuset beat at Shop TODAY, and in February, the brand pleased enthusiasts with the launch of a covetable new color: Forêt. We're loving the deep, serene green shade, which comes in a matte finish. You'll find a range of the brand's bestsellers available in the new hue, including this gift-worthy mini cocotte.
Rhode's viral Peptide Lip Treatment and Tint have a new, subtly plumping sibling. The brand’s latest drop, Peptide Lip Boost, is a mask with a thick, balmy texture and barely-there tint that you don’t have to worry about transferring onto your sheets at night. I've been slathering on the sugarmint scent for about a month now, which works equally well paired with a liner or lip stain for daytime wear as it does flying solo overnight.
"It’s such a good format for spring travel," associate partnerships editor Erica Marrison praises of this newly-launched jelly balm fragrance. "I’m always nervous TSA will take my year-round liquid perfume, so it’s nice to have the security of a solid."
After loving last year's Hydro Grip Skin Tint launch so much it earned a place in Shop TODAY's 2025 Beauty Awards, we were eager to get our hands on Milk Makeup's latest complexion-evening concealer stick. Speaking from personal experience, the formula did not disappoint — it's hydrating, easy to use on the go and long-lasting. After a full day of wear, it even stayed put through a sweaty post-work gym session!
"I’m actually pleasantly surprised at how well this styling cream manages frizz and defines my curls," shares associate editor Stewart-Jackson. "I like to specifically use it when I keep two strands out at the front so that they can be really defined, but not crunchy."
Stewart-Jackson says she wore this mattifying setting mist for a night out and, surprisingly, she didn’t feel oily once. It provides SPF 50 protection, a feature she says is "huge because most makeup products that have SPF don’t go that high."
"I’m excited to take this with me on my honeymoon in the Caribbean and put it to the test there," she adds.
"This new serum from Danessa Myricks is a recent addition to my skin care routine, and I love how hydrated it makes my skin both look and feel," says Stewart-Jackson. "You only need a few dots, so I apply it to the areas outside of my T-zone where I get the most dry and on my nose to help with pore control."
"I've been sticking with it consistently in the morning and evening, so I'm happy to report it has been a dream to combat winter dryness," adds Moon, who has also been using this serum. "I also tried it on my mom as she’s visiting me and she has no complaints (she’s over 50 and loves an expensive product, so this getting her seal of approval feels major)."
"I eat a Sumo Citrus at least once a week from January through April, so when I found out the fruit brand was partnering with Brightland to launch a limited-edition olive oil on Feb. 11, I knew I had to get my hands on it," says associate partnerships editor Lauren Witonsky. "This bright and orange-peel-forward combo is absolutely delicious drizzled over bread or baked into olive oil cake — but my favorite way has to be using it for a zesty crudo. Not to mention, it makes for a very chic hostess gift!"
Just when you thought Lululemon's bestselling leggings couldn't get any better, the brand dropped an "Unrestricted Power" collection created to give wearers a better range of motion. The resulting fabric has a super soft feeling and gentle support that reviewers rave harkens back to the way their beloved first Lululemon pairs from years back used to feel. Out of all of my leggings, I've found myself reaching for the black pair first after laundry day, and I can vouch they're versatile enough to go from deep stretches to treadmill sessions without skipping a beat.
"I’ve been a fan of Kizik for a while and was excited (and a little nervous) to try this new style," admits Stewart-Jackson. "It has a slimmer silhouette, which, as a woman with a size 10.5 foot, I typically steer clear of because I feel like that style will make my foot look really long. But I was pleasantly surprised at how good these looked ... They’ve quickly become my go-to shoe when I’m running out the door and know that I have a busy day because they look sleek and stylish, but I can still do everything I need to do comfortably."
Best January 2026 launches
Chillhouse Super Tint
With consumers looking for ways to cut down on spending and prioritize wellness, commerce editor and producer Julie Ricevuto says 2026 is the year of the natural nail. Skip your usual pricey salon manicure and instead swipe on one of these new, money-saving “nail tint” treatments. They combine sheer, jelly-like colors with care so your nails will be nourished and polished.
Since launching earlier this month, this problem-solving 2-in-1 cleanser has landed a coveted spot in Moon's shower.
“The gentle formula doesn’t strip my face or body (and I don’t usually like multipurpose beauty products) and it’s creamy enough that I feel hydrated after,” Moon says. “Overall, I really like it and would repurchase!”
You might have heard of Hydro Flask’s 6.7 ounce “Micro Hydro” bottle, which caused a stir in 2025 for its portability and stark contrast from the slew of 40-ounce tumblers and bottles everyone seems to have been lugging around in recent years. In response to customer feedback, the brand just launched 10-ounce and 13.5-ounce iterations with a “FlexClip” strap that can hook onto bags or belt loops for hands-free hydration.
This tube might look like a mascara, but its purpose is essentially to do the opposite, removing that stubborn eye makeup without excessive rubbing. The breakthrough formula is designed to swipe onto mascara-coated lashes and gently dissolves makeup while conditioning with ingredients like jojoba oil and squalane.
While we’ve tested the original AirTag and like its Precision Finding feature and ease of use for iPhone users, we’re particularly excited about the upgraded chip and speaker features in the new AirTag. Per the brand, Apple’s latest iteration boasts a speaker that is 50% louder than previous versions, allowing you to hear it ring from twice as far away. We suggest snagging one (or bundling four for a deal price of $99) to attach to your keys, TV remote, passport holder and other important belongings.
“Growing up with frizzy, wavy hair, I always wanted tresses as straight, smooth and silky as Posh Spice’s,” pines Bender. “I’ve come pretty close to perfecting it at home thanks to my heated brush, heat protectant and this leave-in mask from Necessaire.”
“Unlike other leave-in masks I’ve tried, this one doesn’t add weight or heft to my hair while it’s working its magic,” Bender explains. “Instead, it’s lightweight but strong-acting against lingering wear and tear from the week, and the results have been lasting me for several days after use (even after my first shampoo post-masking!). Note that while the bottle is intimidatingly small, my shoulder-length long bob only requires about a nickel-sized amount of product for my entire head.”
“These new releases from Saucony are the perfect combo of supportive without feeling overly cushioned,” raves senior social media editor Kate McCarthy. She says they’re “ideal for people who hate the chunky platform sneaker trend and also want a sneaker that you can take to a HIIT class, on walks and on runs.”
“Rarely do we see a product we use on a regular basis have a massive glow-up and the razor has just been updated in a way you didn’t know you’d love,” says Moon. “Making it accessible for more people with various levels of grip strength and mobility, the Skaura One™ launched in January and has two options (face and body) for razors that are chic and unisex, making them not only easy to use, but beautiful to set up in your bathroom. Truly such an ingenious update to the essential we all use so often.”
“I’ve tried multiple iterations of the [1080] shoes and consider them to be one of my all-time favorite everyday sneakers,” notes Stessman of New Balance's latest shoe. “They swapped the Fresh Foam material that they’ve been using for years for an all-new kind of cushioning ... So far I’ve really been loving how bouncy they are and how effectively the cushion rebounds to its original form with each step. They’re lighter than the previous version too, which is always appreciated!”
“There’s only so much doomscrolling you can do in life,” Bender admits. “I decided to revamp my sleep routine in an attempt to keep my phone away from my bed.”
“A month into using this, I genuinely feel like my sleep patterns have returned to a somewhat normal place,” marvels Bender of the aptly-named “Dreamie.” “Instead of being abruptly shaken out of my REM cycle with blaring chimes from my smartphone alarm, I’m instead gently nudged into waking up with a subtle sunrise (which miraculously stays dim enough to keep my night owl partner sleeping) and a slow buildup of birds chirping over the span of 10 minutes. My favorite part about this alarm, though, is that it doesn’t require committing to a subscription to optimize my routine. A rarity nowadays!”
How do you add Shop TODAY as a Preferred Source on Google?
Google’s new Preferred Sources feature allows users to manually select their favorite publishers and news outlets for a more customizable experience tailored directly to the reader. Once you’ve opted to receive our content, you’ll begin seeing more of our recent and trending articles displayed within your Top Stories news feed.
The easiest way to add us as a preferred source is to click here and type in “TODAY.com.” Once the box is checked and you’ve refreshed the page, Shop TODAY content will start appearing in your feed.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there, interview expert sources and comb through customer reviews to make shopping easier for our readers.
For this story, we narrowed down the top home, fashion, beauty and tech products that launched Jan. 1, 2026 or later. We combined our own experience with these brands and products to bring readers the new launches that have earned a lot of hype, innovated in a category and really, truly blew us away.
