For many, their calendar revolves around holidays, sports seasons or other special occasions like birthdays and weddings. For the Shop TODAY team, it's all about commerce so you can consider Amazon's Prime Big Deal Days, also known as October Prime Day, well, a pretty big deal to us. You might say it's our Super Bowl.
Now that we have just hours left to shop, we're pulling out all the stops and ramping up our searching while stocking up on essentials for ourselves. From coffee cleaners to iPhone cases and everything in between, we've already pressed "check out" on a lot of the items we've personally been keeping our eye on. If you're nosy like us, we're also sharing what else we'll be purchasing today and why.
And, for the rest of today, we not only have you covered in terms of the biggest and best discounts, but while we have you here, we're also sharing some more editor-approved picks that are on sale for Prime Day as well. It's go time!
What Shop TODAY editors bought Day 1 | What's in our carts | Editor-approved picks on sale | Sign up for SMS | How we chose
What Shop TODAY editors bought Day 1 of October Prime Day 2024
Suprus Electric Lighter
This electric candle lighter is not only a Shop TODAY bestseller, but it ended up in associate editor Shannon Garlin's cart. "I bought the electric lighter because it was the same price as a real lighter, and candles are for life."
SuydanBox Magnetic iPhone 13 Pro Max Case
One of the benefits of a Prime membership is speedy delivery and associate editor Kamari Stewart says that she's already received this iPhone case. "It literally arrived last night and I already am a fan! It’s super smooth and I totally forgot it came with two screen protectors which is great because I desperately needed to change mine out," she says.
Irisbear Womens Pilates Socks
“I take barre classes every week and am always praying my two pairs of grippy socks aren’t both in the laundry," says partnerships senior editor Francesca Cocchi Zabloudil who picked up this set of grippy socks for her workouts. She says that with this pair, her problem is solved.
Keurig Brewer Care Kit
Stewart just ran out of her Keurig cleaning pods this morning which she's already restocked with this care kit that's on its way. According to experts, your coffee machine needs to be cleaned on a weekly basis and this set will keep Stewart's machine in pristine shape for months to come. And at 55% off, she scored a very good deal indeed.
Anastasia Beverly Hills Brow Wiz
Cocchi Zabloudil also picked up this brow pencil which requires no sharpening and provides natural-looking brush strokes that mimic hair. According to Cocchi Zabloudil, she picked this one up immediately “I use my beauty products until the very last drop and wait for sales to restock.”
Beauty of Joseon Replenishing Rice Facial Sebum Toner
Senior SEO editor Jess Bender knows that fall weather brings with it seasonal changes to her skin so she's staying ready with this toner from Shop TODAY-favorite Beauty of Joseon.
Cleanlogic Sport Exfoliating Body Scrubber
After reading this story on loofahs, I'm opting for a different physical exfoliator. I love that it comes in a set of three and is made in the US.
Smart Sheep Wool Dryer Balls
After her sister stole hers, Stewart is replacing her dryer balls and picked up some from Smart Sheep that are said to help dry your clothes faster and soften the clothes at the same time.
MOFT Magnetic Wallet Stand for iPhone
We are a phone accessory team, and commerce editor Emma Stessman has her eyes on this phone wallet. “I haven’t bought it yet, but I’m planning on buying this,” she says. “It makes it so easy to carry around my cards. I never bring a wallet anywhere, I only use this. The brand says it can fit up to two cards, but I honestly squeeze way more in there without any trouble. It also doubles as a phone stand!”
Beckham Bed Pillows, Set of 2
Editorial assistant Madison San Miguel recently moved and knew that this was the right time to give her bed an upgrade with these hotel-like pillows. "I heard these pillows were worth all the hype and they’re apparently hotel quality, so I’m excited for more fluffy and soft pillows!"
Hagibis Cleaning Pen for AirPods
One of the perks of the job is knowing what to buy and the best deals happening right now. After seeing the Apple AirPods Pro 2 on sale for their lowest price ever (yes, really) according to CamelCamelCamel and considering my last pair did not make it through a spin in the washing machine, I [Moon] grabbed a pair and am making myself a promise to take better care of them with this cleaning pen for the earbuds. And, having seen the before and after photos of how well they can clean, I'm set to maintain my new set for good.
What Shop TODAY editors are shopping for Prime Day 2024
Mrs. Meyer's Clean Day Fall Leaves Liquid Hand Soap
Bender has her eyes set on this seasonal scented hand soap from Mrs. Meyer's. I might also be stocking up on some Mrs. Meyer's products, specifically in the scent "Mum" because it's only in stock this time of year.
Gap Womens Ribbed Tank Top
Multiple editors have added this closet must-have to their cart that's currently on deal for just under $5. We don't know the last time we've seen something this good for over 65% off. (Select colors and sizes remain.)
Kasa Smart Plug Ultra Mini
If you're seeing a patten of us purchasing home must-haves, you're not wrong. Editor Evan Siegel is also getting in on the savings by picking up these smart plugs.
"For better or worse, I have Alexa-fied much of my apartment. Lights, speakers and more all respond to the sound of my voice," he says. This is a repurchase for him because "I already own one of these smart plugs, and they’re a cinch to set up and use. For Prime Day, I plan on stocking up on more -- and using one for the air purifier!"
Amazon Basics 8-Pack Rechargeable AA Batteries
Bender also has these on her list of household items to get. The rechargeable batteries are said to be long-lasting and have a shelf-life of five years, according to the brand.
Flamingo Pubic Hair Razor Starter Set
Editor Rebecca Brown says she's heard really great things about this brand and is taking advantage of the 25% off in savings. "That's enticing enough for me to give it a shot," says Brown.
Colgate Optic White Overnight Whitening Pen
I always feel like I can never get into a routine with teeth whitening and am hoping that this easy-to-use overnight whitening pen will be the key to my lazy ways. It's said to work within a week, which is just quick enough to motivate me to continue using it.
Argomax Appliance Rolling Tray
Deputy editorial director Alexandra Deabler has been stepping up her coffee game and is adding this rolling tray to her coffee setup. The tiny-but-mighty tray can help make coffee making a bit more accessible in a smaller kitchen while still protecting the countertops.
Blueland Laundry Detergent Tablet Starter Set
Brown says she already uses this brand for her dishwasher tablets and has been waiting for a good sale to purchase the brand's detergent product. At under $21, it'll cost just 35 cents a load for clean laundry free of parabens, fragrance and other icky stuff.
GAP Women's Classic Straight Fit Denim Jeans
Deabler is also looking at this pair of GAP jeans that are also available in long for those who are taller.
Kidmi Fur-Lined Suede Clogs
Brown has also jumped on this sale, commenting that these clogs will quickly become her go-to school dropoff shoe. "I leave early in the morning. I need something I can slide into quickly that'll look cute with socks and sweats."
Ermonn Women's Mid Knee-High Boots
Now that the weather has cooled down, a lot of our editors have one thing on our minds: shoes! Wise is picking up this pair that the brand says is wear-resistant and has an anti-slip outsole to keep you protected.
Hot Ones Hot Sauce Pack
While a lot of our sales shopping revolves around gifts, one gift I'm picking up is for myself. After recently attending the hot sauce expo (those really exist) I've been trying to improve my collection. Thankfully, I'm not alone in my love for hot sauce, Stewart is picking up a set of Melinda's hot sauces for her kitchen.
KitchenAid Grain and Rice Cooker
As somebody who is notorious for being a bad cook, I could always use an extra hand in the kitchen. That's where this grain and rice cooker comes in handy. Not only will it weigh out what I want to cook, but it's programmed to tell me how much liquid I need to put in (if it's not water). With 21 preset options, I have no fear I'll be in good hands with this cooker that can do the hard work (aka measuring water) for me. Thankfully, I'm grabbing it at nearly 30% off.
Lalo Convertible 3-in-1 High Chair
"We have officially entered the high chair phase," says Brown who is picking up this high chair for her little one. "I tried to make due with one of those travel ones, but my son really needs a dedicated place to eat that’s super easy for me to clean up when he’s done eating."
This pick is said to be safe and secure, easy to clean and can convert into a booster for when he's a little older.
Editor-approved Prime Day deals
Apsvo Chunky Gold Hoop Earrings
We love a good jewelry deal and this is one is very much editor-approved. It's reminiscent of a much more expensive designer style for a fraction of the cost that Stewart is also adding to her cart.
Samnyte Hair Wax Stick
If you're interested in trying out the slicked back hair look or are in need of a product to tame those fly-aways, Garlin says this TikTok-viral product can do the trick. According to Garlin, it was love at first use with the wax stick that tames frizz and is good on the go.
Kasa Smart Light Bulbs
As a team, we've gotten good at automating our homes and this light bulb has become a Shop TODAY favorite for many reasons. It lets you set the color and temperature from your phone so you can always have good lighting.
Color Wow Xtra Large Bombshell Volumizer
Here at Shop TODAY, we've tested our fair share of beauty products and this has been one of our favorites for those days when our hair needs some extra oomph. According to an editor, it's lightweight and doesn't leave it feeling crispy or sticky.
JLab Go Air Pop Bluetooth Earbuds
One editor replaced her AirPods with these Bluetooth earbuds that she says have an impressive battery life and quality sound.
Poppi Sparkling Prebiotic Soda
There's one thing you're likely to always find inside of production coordinator Camryn Privette's house. "You’ll never open my fridge and not find a can or two of Poppi," she admids. "Prime Day is the perfect time for a restock since they rarely go on sale. My favorite flavor is the Doc Pop but you really can’t go wrong with any of them in my opinion." (Brown also loves these and her favorite flavor is Limeade.)
Smartish Magnetic Cord Holder
If you're like us and have a million cords getting in the way, it might be time for an office upgrade. Bender recommends this nifty tool to keep your charger within arms reach. "This cord organizer consolidates the technological chaos surrounding me during work hours and ultimately eases my anxiety that sparks from too much clutter," she says.
Laneige Lip Sleeping Mask
In recent years, this viral product has brought lip health to the forefront and with the colder months ahead (hello, chapped lips) it might be time to invest in a good lip mask. This Shop TODAY-favorite is currently on deal for under $20.
Amazon Essentials Women's Knit Ballet Flats
With over 4,500 five-star reviews, these editor-approved ballet flats will keep you comfy through all your activities.
Wet & Forget Shower Cleaner
One editor tried this shower cleaner and was impressed by the results. She notes that it doesn't have a strong smell, is easy to use (no scrubbing required) and works overnight so you can really wet and forget it!
Blooming Jelly V-Neck Blouse
We know that the fall and winter seasons probably have you thinking of colder weather and heavier knits, but we think this piece is great for wearing alone or layering year-round. One editor notes that this blouse is easy to style, is not restricting and is flattering. Did we mention it goes up to size 3XL?
Shapermint High-Waisted Body Shaper Shorts
Shapermint never disappoints and one editor even says she can't live without this pair. We love that it is comfortable and great for everyday wear.
Lodge 6 Quart Enameled Cast Iron Dutch Oven
Bender knows her way around the kitchen, and this 6-quart Dutch oven from Lodge is one of her stovetop staples. During the cold-weather season you can catch her whipping up hearty cassoulets in it.
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How we chose
We meticulously combed through over 340,000 products on sale during Amazon Prime Day 2024 to determine the absolute best October Prime Day deals during the two-day event. Along with polling Shop TODAY editors to see what they will be shopping and we looked through products we have reviewed and tried firsthand that are on sale. We consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.
