Prime Big Deal Days is almost over! Right now is your last chance to save on skin care essentials, makeup goods and even luxury brands. Amazon is kicking off the unofficial holiday shopping season with epic deals (including those hard-to-score luxury brands). And if you’re someone who is always looking to save on your beauty budget, this year’s markdowns are sure to make your vanity as happy as your wallet.
Whether it’s the latest LED device or a popular eyeshadow palette, Amazon is hooking up shoppers with discounts on your favorite products and brands (and even a few Shop TODAY editor favorites and award winners!). We’re talking 30% off Color Wow’s root lifting spray, 42% off hair dryer, deals on TikTok-viral portable straighteners and more.
Now’s the time to grab what you need for your future fall and winter looks (and beyond!). But we suggest adding them to your cart fast because these Amazon’s October Prime Day beauty deals will only be around a few more hours so get shopping ASAP!
Skin care deals | Makeup deals | Hair deals | Luxury beauty deals | Beauty tool deals | Sign up for SMS | How we chose
Best Prime Day skin care deals
Neutrogena Hydro Boost Facial Cleansing Towelettes
Wipe away your makeup from the day while boosting your skin’s hydration with these wipes. The hypoallergenic wipes are said to be gentle enough to use all over your face, even on the delicate eye area.
Grace & Stella Under Eye Mask
Refresh your eyes with these eye masks. Whenever you need a little relaxation time, grab a pair and relax.
Palmer’s Cocoa Butter Therapy Facial Oil
Looking for a good face oil? This anti-aging serum is enriched with vitamin C and E, plus is very hydrating. It’s travel-friendly and easy to carry in a bag whenever you need a glow up.
Biodance Bio-Collagen Real Deep Mask
According to Amazon, over 100,000 of these masks have been purchased in the past month — and that’s before the 32% Prime Day discount! If you want to see improvement in your skin’s elasticity, hydration and enlarged pores, we recommend grabbing a few of these for yourself, too.
OPI Nail Envy Nail Strengthener
Dealing with chipped and weak nails? This nail strenghtener is the way to go if you want pristine nail beds. It dries quickly and you’ll notice growth after several uses.
Bliss Bright Idea Vitamin C + Tri-Peptide Serum
Right now, you can score this Shop TODAY Beauty Award-winning brightening serum for nearly 40% off. It’s packed with vitamin C, tri-peptides and licorice root extract to also smooth and plump the skin.
COSRX Acne Pimple Patch
There’s nothing worse than waking up to a huge pimple. When you need a quick fix for unexpected zits, these hydrocolloid patches are made to make the healing process easier and faster. Now you can grab a pack of 96 stickers for 52% off!
Laneige Lip Sleeping Mask
Don’t miss your chance to save on Laneige’s beloved lip sleeping mask. When you leave it on overnight, the brand says that you’ll wake up to reveal smooth and supple-looking lips,
CeraVe Skin Renewing Night Cream Moisturizer
With a combination of shea butter, ceramides, niacinamide, hyaluronic acid and peptides, your skin will feel extra nourished. Especially, if you have mature skin and need an extra dose of hydration, this night cream will go a long way.
TruSkin Vitamin C Serum
Dark spots? Fine lines? This popular serum promises to help you tackle all that and more. It features ingredients like aloe vera, jojoba oil, hyaluronic acid and more to help brighten and hydrate skin.
RoC Retinol Correxion Deep Wrinkle Facial Filler
Retinol serums are great for improving wrinkle appearance, and this formula is a favorite among Amazon shoppers. It contains hyaluronic acid and antioxidants to help reduce crow’s feet and deep wrinkles. Today, you can score this for 30% off.
Bioderma Atoderm Intensive Balm
This ultra-nourishing, customer-loved moisture replenishing body balm is nearly 25% off right now. Providing very dry skin with instant comfort, the brand claims this product has rapid absorption for quick action.
Kiehl’s Avocado Eye Treatment
Get a boost in your skin care routine with this creamy eye treatment. The formula is infused with caffeine and avocado oil, that deliver hydration to your eye area.
Laneige Bouncy and Firm Sleeping Mask
This sleeping mask is formulated to give you smoother, bouncy-looking skin all while you catch up on your beauty sleep. Talk about a stellar two birds, one stone situation.
Kiehl’s Ultra Facial Cream
Suffering from dry skin? This creamy facial cream is infused with squalane for an ultra-hydrating experience. A little goes a long way and can be worn during day or night.
Youth To The People Superfood Facial Cleanser
This pH-friendly formula will give your skin a much-needed cleanse. It’s infused with green tea, spinach and vitamins to improve your skin’s clarity.
Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil
Writer Emma Stessman is a true believer in Sunday Riley’s products. This one in particular is meant to even out skin tone and reduce fine lines, thanks to the antioxidant components. Use it at night and in the morning for faster results.
L’Occitane Nourishing Intensive Hand Balm
Winter is slowly but surely coming and that means we’re about to be in dry skin season. This intensive shea butter hand balm soothes and softens skin. Plus, it’s also a great stocking stuffer.
EltaMD PM Restore Face Night Moisturizer
Target aging skin with this formula from EltaMd. The moisturizer is infused with niacinamide and is ideal for skin with hyperpigmentation. Also, its soft texture is ideal for people with dry skin.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum (1mL)
A good mascara can go a long way, but for those who want naturally long lashes, this serum is the way to go. The brand says you can achieve thicker and longer lashes in just four to six weeks with proper application!
Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum
Yes, this lactic acid serum is worth every penny and has been tested by associate editor Emma Stessman. The formula helps reduce pores, improve hyperpigmentation and clear fine lines. And if you have oily and combination skin, this one is the perfect choice.
- COSRX Snail Mucin 96% Power Repairing Essence $12.99 (was $25)
- Paula’s Choice SKIN PERFECTING 2% BHA Liquid Salicylic Acid $28 (was $35)
- TULA Skin Care 24-7 Hydrating Day & Night Cream $32.88 (was $54)
Best Prime Day makeup deals
Wet N Wild Silk Finish Lipstick
Just in time for bold lip season, you can grab this lipstick for under $1 during Prime Day. It delivers a long-lasting formula and creamy texture. Plus, you can choose from over 24 colors.
Covergirl Trublend So Flushed High Pigment Blush
Add a soft pigment to your cheeks with this formula from Covergirl. The powder offers a lightweight coverage and is infused with rich emollients.
Maybelline Instant Age Rewind Concealer
Dark circles, who? Redness, where? This bestselling multi-use concealer has the magic formula to minimize all those skin imperfections. It comes in over a dozen shades and is said to provide coverage for up to 12 hours.
Physicians Formula Butter Bronzer
A cult classic all beauty gurus know and love, there’s a reason why Physician’s Formula’s Butter Bronzer is currently a No. 1 bestseller on Amazon right now. It’s made from a blend of three different butters to nourish the skin.
Covergirl & Olay Simply Ageless 3-in-1 Liquid Foundation
This anti-aging foundation will cover your wrinkles and smooth skin texture. It's easy to apply and provides a flawless finish with its lightweight texture.
L’Oreal Paris Age Perfect Radiant Serum Foundation
If you have mature skin, opt for a foundation that is lightweight and formulated with SPF. This one offers great coverage, has a smooth texture and ideal if you have sensitive skin.
Clinique Even Better Makeup Medium Coverage Foundation
This formula promises everything you could want from a foundation: SPF protection, medium coverage and skin benefits. It's designed to be buildable so you can customize your coverage.
Too Faced Better Than Sex Mascara
Extend the length of your lashes with this volumizing mascara. This product will emulate lash extensions, thanks to its brush that adds volume and length.
Urban Decay Naked 2 Basics Eyeshadow Palette
Upgrade your eyeshadow collection with this neutral palette from Urban Decay. This one is a nod to the early Naked palette, featuring beiges, browns and dark hues.
- TIRTIR Mask Fit Red Cushion Foundation $15 (was $25)
- Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation $23.74 (was $36)
Best Prime Day hair deals
OGX Renewing + Argan Oil of Morocco Penetrating Hair Oil
We wish every day could be a good hair day. While that's not exactly possible, this oil treatment can take you a step closer to that reality. Its formula is designed to lock in nutrients to keep you strand silky, smooth and radiant.
Rizos Curls Curl Defining Cream
Calling all curly girls! One Shop TODAY staffer said that this curl cream, "defied my expectations and earned a spot in my routine." She added, "The added shine from the coconut oil helps keep my frizz at bay even on days when it is a little warmer."
Color Wow Raise the Root Thicken + Lift Spray
When my (Danielle Murphy) hair needs volume, this Color Wow spray is the only thing I reach for. It has a fast-acting formula that gives every single strand a thicker boost, without giving it that awful crunchy feeling.
Alfaparf Milano Semi di Lino Sublime
Add shine to your blowout with this hair oil infused with vitamin E and flaxseed oil. You can use it as a thermal protector and frizz-free oil to smooth any strands. Today, you can score this bottle for 41% off.
BioSilk Silk Therapy Original Cure
Silkier hair is just one leave-in treatment away. Simply apply this serum from root to tip (on wet or dry hair). It's made to aid in preventing split ends, boost shine and repair all hair types.
Head & Shoulders Scalp X 5% Minoxidil
We’ve spent a lot of time researching hair growth, and Minoxidil is the ingredient that experts recommend the most for those with thinning hair. You can save 30% now on a three-month supply. According to the brand, you’ll want to apply the formula two times per day for best results.
Ouai Detox Shampoo
Prime Big Deal Days is bringing rare deals on some of Ouai’s hair products, including this detox shampoo. It features apple cider vinegar to help remove flakes and buildup from your scalp.
Unite Hair 7SECONDS Detangler Leave-In Conditioner
Have knotty hair after hopping out of the shower? This lightweight, leave-in conditioner is designed to detangle, strengthen and protect all hair types from UV/thermal damage, according to the brand.
Pura D'Or Original Gold Label Anti-Thinning Shampoo
This shampoo has more than 17,300 perfect five-star ratings from shoppers. "I’ve been using this shampoo for 3 months now and my hair is getting thicker and the shampoo leaves it so soft and smooth," one person wrote. "I love the smell and I’m very happy with the results."
Comfier Electric Cordless Hair Scalp Massager
Promote hair growth with this scalp massager. The device is designed to stimulate blood flow and exfoliate the scalp. Plus, it's like going to the hair spa without the extra fee.
- amika hydro rush intense moisture shampoo with hyaluronic acid $19.76 (was $26)
- Ouai Anti Frizz Cream $22.40 (was $28)
Best Prime Day luxury beauty deals
Bio Ionic Long Barrel Styler
Give your curls a boost with this ceramic styler. It’s designed with even heat distribution and a long barrel to create beach waves. You can save 30% off on Prime Day!
Theraface PRO Microcurrent Facial Device
This device has multiple LED lights and is a favorite among Shop TODAY writers. If you’re getting into red light therapy, this one is a great option as it has a massager and small currents of electricity to stimulate facial muscles. It’s like a workout for the face and is on sale for 25% off!
- Drybar Buttercup 1875W Blow Dryer $99.49 (was $199)
Best Prime Day beauty tool deals
Finishing Touch Flawless Facial Hair Remover
Hey, there's nothing wrong with peach fuzz! But if you prefer not to have it, you can use this facial hair remover to gently remove it. The device features a ring light for added visibility, a removable head for easy cleaning and is even safe for daily use, per the brand.
BS-MALL Travel Makeup Brush Set
Packing your beauty kit can be a hassle, especially with all the tools you'll need. So, a travel makeup brush kit like this top-rated option on Amazon can make creating your favorite looks a lot easier — no matter where you are. It comes with a handful of brushes, a portable case and even a mirror!
Wavytalk Ionic Hair Dryer Blow Dryer
We found this no. 1 bestselling hair dryer on sale for 42% off this Prime Day! It's designed with ceramic technology for faster drying and comes with diffuser and comb attachments to work with multiple hair types.
Hot Tools 1” Curling Iron
Many shoppers rely on Hot Tools products to style their hair, but the brand's curling iron might take the cake. This tool can heat up to 430 degrees Fahrenheit, can create long-lasting curls and can even has a tangle-resistant cord to keep you focused on your 'do, not getting trapped in your hair tools.
Tymo Hair Straightener Brush
Trust us, this hair tool is as easy to use as it looks. I’ve used this gadget at home and at the office to give my hairstyle a quick fix. It’s palm-sized, so I can easily bring it anywhere I want and it heats up quickly.
L’ange Hair Le Volume 2-in-1 Titanium Blow Dryer Brush
Cut down time on your hair routine with this blow dryer brush. Whether you want beachy waves or a straight style, this tool will give you smooth texture and volume.
- AOA Studio Collection Makeup Sponge Set $7.55 (was $12.99)
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How we chose the best beauty Prime Day deals
We meticulously combed through over 340,000 products on sale during Amazon Prime Day 2024 to determine the absolute best October Prime Day beauty deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.
